Companies are reimagining their business models amid the emergence of disruptive technologies and changing consumer behavior. Consumers can now choose from a wide variety of Media and entertainment solutions, accessible over multiple devices and seek interactive engagement & experiences with their favorite content, artists, networks and brands.
Fast eroding with the direct-to-consumer formats being the new norm. Producers are vying to swiftly develop high quality content, while distributors are partnering with new-age channels to reach the larger audience. Networks are working aggressively towards enhancing customer engagement. Companies must therefore, deliver targeted content to customers, anytime and over any device, while controlling their operational costs.